A few years ago Kronenbourg did a series of TV commercials featuring slowed down versions of classic '80s hits. I'd meant to post this when I first discovered it a year or two back, but it slipped my mind; I was just reminded of it again a couple of days ago. Here's Lemmy of Motorhead reinventing The Ace of Spades as a slow blues tune - and boy, does it sound good! [You can hear the full version here.]
The only other one of this series of ads I heard (maybe the only other one they did?) was Madness performing Baggy Trousers, but that didn't work as well as this. Madness are all about that cheeky-chappy adolescent exuberance; when that energy is stripped away, the song seems rather maudlin.