Sunday, March 20, 2011

Truth in advertising

Last summer, Tsingtao ran a rather good collection of poster ads, mostly around the World Expo in Shanghai, with the unlikely unifying slogan: "Drink Tsingtao, understand China."

That concept was pretty mystifying. I've been visiting China for much of my life, living here for the best part of a decade, and I still don't begin to 'understand' the place. And Tsingtao certainly doesn't help overcome that comprehensibility deficit.

The graphics, however, were pretty funny. I think this was the best one.

[I first picked up on this from advertising blog, 23 Red.]

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